G2O | G2O Consulting

A b o u t

Hello!

No matter the level of your business, either being a start-up or a scale up, building a brand in today’s digital world means facing an equal level of challenge. Even if your brand is offering a conventional experience, it is not enough anymore. Today, the dynamics are variable and continue to change every day. Epic brands in the digital world are not the ones who know the most, there are the ones who are the most up-to date. A “perfect” logo or a “great” social media content is not enough to create a successful brand. Having a 360-degree perspective is the only way to bring you a long-term success. The success of your brand is hidden in the details such as being able to analyze your analytic figures, an e-mail you send, a small detail in your company presentation and most importantly, setting the right goals.

While working with my brands, my aims are to;

To share all my experience and knowledge with brand owners, in order to fulfill their brand promise and company goals.
To create a sustainable brand strategy and digital marketing roadmap and to provide you with all the necessary tools that are needed on the way.
To enable you to master the concept of being a strong brand in the digital world and to help you become a brand consultant of your own brand and know how to run your business properly.

To find out more on how I can help you, just click here.

Yours sincerely,
Göksemin Gökalp Özdemir.
Brand Strategy & Digital Marketing Consultant
Founder, G2O Consulting

International Brands

500

Startups

Brand Experience

Who is Göksemin?

After concluding her Business Management and MBA studies, Göksemin Gökalp Özdemir has managed various international and local brands such as Calvin Klein, Swatch, G-Star Raw, Vakko, and many others throughout her career.

She has played a major role in the growth phase of more than 500+ startups and entrepreneurs. Besides giving consultancy on business management, branding and digital marketing, she is also mentoring entrepreneurs in the well-known startup programs such as Google Launchpad, Isbank Workup, Seedstars, BBVA Momentum, Cherie Blair Foundation, Visa, and Bayer Grants4Apps.

Additionally, she is giving lectures and speeches at Turkey’s top universities, and private companies on brand strategy, business management, and digital marketing.

S e r v i c e s

Brand Strategy Consultancy

Your brand might be in an early stage or may have already came a certain way. Growth in the digital world may be a huge question mark on your mind. What will lead you to success will be having a clear, consistent and sustainable goal. Our priority is to identify the factors that slow you down in your business processes and to determine your needs and goals accordingly. We clarify your brand values and the message you want to convey, develop strategies to grow your business, and walk with you on this path throughout the process.

Digital Marketing Consultancy

When it comes to growing your brand digitally, first you need to be sure that your whole team and your mindset is on board. . A brand is not a logo, it’s not the color or fonts. It’s not only about posting a perfect photo on instagram. In order to build a scalable business, you need to have a strong online presence. In order to turn your audience into engaged superfans, your digital marketing strategy should be based on fast, measurable and real-time decisions We provide A to Z Digital solutions, such as U I / UX Website Design, SEO and Social Media Management, your business/personal web-site and e-commerce platform.

Speaker & Presenter

Göksemin is a sought-after speaker and moderator with experience facilitating virtual and non-virtual conferences. She delivers speeches on topics such as building brands in the digital age, motivational speeches for entrepreneurs, digital transformation and personal branding. She has delivered speeches both in Turkish and English in more than 50 institutions such as Google, Red Bull, Kagider, Vitra Eczacıbaşı and Entrepreneurship Foundation.

Trainer / Instructor

In the era of brands growing in the digital world, brand building has become a vexing challenge. In order to survive, one shall be curious and stay up to date. You need to be aware of each digital step you take, in order to protect and build up your brand. That is why, when it comes to branding and digital marketing, the educational content you receive for your company should be 360 degrees. It should cover real time, up to date topics such as SEO, e-commerce, social media. With our 15 years of training experience, we initialize the process by listening and clarifying your needs and after having a comprehensive understanding we prepare and offer a custom tailored training program.

T e s t i m o n i a l s

One of my favourite “doer”s. Thanks to Vakko, I met this very inspiring, passionate, kind person with a great sense of humour. I strongly believe that she finds the best in each and every person or foundation. Since good mood is contagious, it’s always a pleasure being/working with her.

Begüm Başoğlu Öner

Best Selling Author & Curator @ Vitali Hakko Creative Industries Library

Discipline , Creative and human are three key words describing Goksemin . I had the honor of working with her several years on several projects in Turkey and i can very much recommend her as a persona but mainly as a part of your business if you are looking into a smart , fast and charming person on board ! All the best

Dominik Zurlinden

G-Star Raw Sales Manager

As a Program Director@Hackquarters, I'm happy to have a chance working close with Goksemin for, probably, the most ambitious accelerator programs in Turkey, Workup and Bayer's Grants4Apps. I can proudly say, that Goksemin is an inspiring mentor and dedicated Branding & Marketing professional, who is passionate about new and challenging ideas. Driven by immense energy and innovation, working with Goksemin is a really exciting and challenging endeavour, which I’m sure is already taking her to the A league of successful visionaries.

Sabina Babayeva

Hackquarters, Chief Operations Officer

Göksemin is one of Turkey's thought leaders in branding, social media engagement and data-driven marketing. Familiar with both the latest technology and local digital culture, she is an invaluable asset for any brand that wants to engage their customers in new and dynamic ways.

Mike Walsh

Futurist & Best Selling Author

P o r t f o l i o

We work with organizations across a diverse spectrum of industries, from start-ups to super-star brands to niche businesses and non-profits. Here are some of the brands we have worked together in 15 years.

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